Role: Campaign Design
Tools: Adobe Illustrator, Indesign
Type: Personal | 2025
Project overview:
There is something about the Indian society and the way they define the good girls or
‘Sanskari girls’. The Indian society is so obsessed with the mannerism of a girl.
Most of the time, her ideal behavior is judged and linked to her sanskars. We have
reached a time when we are struggling to create an equal place for our girls.
It is a question for the society itself, “Can we stop wanting women to be sanskari?”
Females do deserve better and so here are some clapback critiques against the societal
expectations and stereotypes imposed on women, particularly in the Indian context,
where the idea of being a "sanskari girl" (a term implying traditional, virtuous,
and conformist behavior) is often glorified.
Flip and Read: https://online.fliphtml5.com/uklju/pwwx/
Indian women be benchmarked to sanskars?
Read more at:
https://www.shethepeople.tv/news/why-must-indian-women-be-benchmarked-to-sanskars/
*The 3rd design is inspired by a book cover I bought from Comicon back in 2016
(credits to the creator) and the rest of the designs are designed in the same aesthetic with original ideas, dialogues and illustrations.