Welcome to a world not so far from our own.

Where the absurdities of the internet have spilled into the streets, the workplace, and everyday life.  Where virality isn't just a phase—it’s the law.


In one chapter of this speculative world, TikTok trends aren't just for teens and influencers—they’re enforced by governments and corporations. On Mondays, it’s Hot Girl Walks only in subway stations. Your closet auto-updates based on the algorithm’s latest aesthetic mandate. To say “no” is to break the law.

In another storyline, conspiracy theories—Flat earth, The Mandela effect, bigfoot—aren’t fringe beliefs. They’re strategic campaigns. Brands secretly fund them as guerrilla marketing, weaponizing paranoia for engagement, reach, and ultimately, profit.

And then, the final twist: even objects, characters, and commodities must compete. A toaster, a pigeon, a fidget spinner—all required to submit resumes, portfolios, and brand strategies just to exist. In this economy, everything performs.
Identity isn’t born—it’s packaged, marketed, and monetized.

Through fictional legislation, branded propaganda, and object-world design systems, this project exposes the surreal consequences of our culture’s obsession with image, productivity, and constant performance.
It asks: What happens when the internet’s logic becomes law? When content isn’t just king—but dictator?

This world may be imaginary, but the warning is real.


*All concepts, narratives, and visual direction in this project are original and developed by me.
Images were generated using AI tools such as MidJourney and Sora.