Trend Analysis Report
Role: Creative Direction
Tools: Adobe Illustrator, Photoshop
Type: Personal | 2025
Tools: Adobe Illustrator, Photoshop
Type: Personal | 2025
Project overview:
This collaborative project focused on researching and presenting a trend report on Gen Z culture.
Our team explored “Lexicore”—the evolving language of Gen Z—as more than just slang. We analyzed
how this linguistic style acts as a cultural code that shapes self-expression, fashion, and identity.
By framing language as a generational marker, we highlighted how Gen Z’s vocabulary goes beyond
communication: it influences how they present themselves, what they wear, and how they construct
personality. The report demonstrated that Lexicore is not only a form of language but also a lifestyle
trend, reflecting individuality, creativity, and the fluid nature of identity in today’s culture.
This collaborative project focused on researching and presenting a trend report on Gen Z culture.
Our team explored “Lexicore”—the evolving language of Gen Z—as more than just slang. We analyzed
how this linguistic style acts as a cultural code that shapes self-expression, fashion, and identity.
By framing language as a generational marker, we highlighted how Gen Z’s vocabulary goes beyond
communication: it influences how they present themselves, what they wear, and how they construct
personality. The report demonstrated that Lexicore is not only a form of language but also a lifestyle
trend, reflecting individuality, creativity, and the fluid nature of identity in today’s culture.